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Cisco
Global Sales Experience (GSX) FY18

Commissioned by Sans Serif to develop a comprehensive identity of event visuals and animations for Cisco's Global Sales Experience (GSX) FY18 event in Las Vegas, where the Cisco salesforce of over 17,000 comes together annually to hear from the brand's leadership team.

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the_connector_object_1_banner_02
Cisco_GSX_FY18_32
the_connector_object_2_details_01
the_connector_object_2_details_02
cisco_semplice_cover_01

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To visually express Cisco's leadership in the ever-changing world of digital connections, we collaboratively developed a core creative symbol, "The Connector". The detailed 3D object and the various design evolutions was utilized in all GSX Own It visuals, including: All pre-show communications such as promotional emails, internal websites, event mobile app, and on-site printed collateral, branding signage, directional signage, wide-ranging animations (30 sec. - 120 sec.), large interior/external arena-sized video installations (featuring a 9,000 sq.ft. display on T-Mobile Arena), session presentation assets, immersive LED video way-finding, attendee badges, as well as additional post-show event material.

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Cisco_GSX_FY18_24
Cisco_GSX_FY18_25
Cisco_GSX_FY18_26
Cisco_GSX_FY18_27
Cisco_GSX_FY18_28
Cisco_GSX_FY18_29
Cisco_GSX_FY18_30
Cisco_GSX_FY18_31
Cisco_GSX_FY18_33
Cisco_GSX_FY18_34
Cisco_GSX_FY18_35
Cisco_GSX_FY18_36
Cisco_GSX_FY18_37
Cisco_GSX_FY18_38
Cisco_GSX_FY18_39
Cisco_GSX_FY18_40

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Founding Partner & Art Director at
itsmccoy.com

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